From "Made in China" to "Chinese wisdom made" ,different subdivided sectors of manufacturing enterprises have different transformed method and intensity, but the final purpose is - to let enterprise have more intelligent and more competitive. Obviously, the big strategic brand development is inevitable for every company, under this grand strategy, how to make the brand stand out from an increasingly competitive environment, being unique, is the test for every entrepreneur.

Mar 20th, 2015, the domestic largest conveyor roller manufacturer - Zhejiang Damon Industrial Equipment Co. ,ltd(Damon Industry) held "Green Power Inside," the new image & new product press conference launched in Huzhou, the color of end cap changed from "Yellow" into Damon exclusive "Green", which was the precedent to open up the domestic branding in roller industry, also provided a lively reference and demonstration for Chinese industrial products branding. Every great brand's growth including constant evolution and innovation, this made Damon industry a solid step in the implementation of brand development and internationalization strategies. Small details, big change, small end cap color changing would be permanently recorded in the branding developing history of the Damon industry.

In fact, for industrial enterprises, the branding, from concept to implementation and overall accomplishment is a difficult process, which is a test of system operating and executing capability for industrial enterprises, apparently Damon industry withstood this test. After a month of careful preparation, into May, Damon Industry products’ color changing has begun to implement into the transition. During this period, Damon employee work overtime in their respective positions to complete color changing according to the implementation of the work plan. Planning department develop the entire color changing operating plan, implement and monitor all aspects of the new system, to achieve automatic material substitution, to avoid errors caused by human factors; ERP staff deploy the new system, one by one ,carry out on-line debugging Migration and upgrade data from the hardware for a smooth transition; Quality Control Department add color review position to confirm the correctness of the product EX-warehouse; Warehouse Management Department conduct a comprehensive sort, replace stock mark for quick identification of old and new color accessories, and prepare a new location for the green end cap; the sales department staff is not afraid of hard work, facing thousands of customers, they communicate with patient, receive and process customer feedback, modify contract, and solve the relative problems.

All corporate behavior will be examined from the market. Hard work pays off. As wish, the market has good feedback for new products color. Till mid-June, more than 80% of customers accepted the new color products. Customers think the color changing Damon  Industry roller is the indication of their brand development and attaching importance to customer experience. Customers believe the color change will not affect product quality, instead, it will increase product recognition, propel Damon industry pay more attention to product quality, to make it easier for fake products coming out, nowhere to hide. A considerable number of customer response, "Damon Green" is even more environmentally friendly and energy-efficient, in accordance with Damon Industry’s image , better able to deliver the brand value of Damon industry.

From new image launch to implementation accomplishment, only three months, color change plan get customer support, and achieve great success, beyond expectation, showing leadership and executive power of Damon industry, as one of the roller industry's most outstanding enterprises, indeed well-deserved reputation. Damon people use wisdom inject different color into the brand. Green, a new starting, Damon aim to create outstanding Chinese brand. We believe, Chinese outstanding industrial enterprises such as Damon industry, with such brand philosophy and mobility, will be able to shine on the "Chinese Wisdom Made" world stage.